I think Kilbourne was definitely right. The problem is everywhere. I once overheard my uncle, who is a marketing consultant, on the phone with a client: "yes, yes, I find that so interesting, the different effect a woman narrating would have versus a man." Granted, that doesn't sound that bad, but such ideas could lead to so much worse.
The problem though, is not just in the advertising industry. It's in magazines, tv shows, books...sometimes I think the creators don't even realize what they're doing. For example, I read Glamour magazine; though Glamour claims it is trying to incorporate models of different body sizes and send a message that "individuality is sexy," the very next page after such statements will include advice on how to lose weight, find the perfect clothes, or how to achieve celebrity hairstyles. Don't get me wrong, apart from those issues, Glamour is probably one of the best magazines for boosting self-esteem I've ever seen (though that isn't saying much). There are others that are much worse.
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